![]() ![]() After tucking into breakfast, make mental notes during the pre-trip briefing of the possible marine wildlife you will encounter. The whole day’s trip takes three to four hours (a long time to be feeling sick on the ocean!). If you are prone to motion sickness, contact a pharmacist and get the necessary medication the night before and the morning of the excursion. ![]() Finally, we apply these new categories to the 2009 New South Wales Shark Meshing Report in Australia and the history of shark incidents in Florida to illustrate how these changes in terminology can alter the narratives of human–shark interactions.Opt for the continental breakfast offered by the tour providers instead of a large, greasy meal as a sure way to decrease the possibility of seasickness. Second, we argue that the adoption of a more prescriptive code of reporting by scientists, the media, and policy makers will serve the public interest by clarifying the true risk posed by sharks and informing better policy making. We argue two central points: first, that a review of the scientific literature shows that humans are “not on the menu” as typical shark prey. We propose new descriptive labels based on the different outcomes associated with human–shark interactions, including sightings, encounters, bites, and the rare cases of fatal bites. The dominant perception of intent-laden shark “attacks” with fatal outcomes is outdated as a generic term and misleading to the public. Under current labels, listings of shark attack may even include instances where there is no physical contact between shark and human. There are few phrases in the Western world that evoke as much emotion or as powerful an image as the words “shark” and “attack.” However, not all “shark attacks” are created equal. ► Findings challenge existing rationales for shark control policy responses. ► No decline in confidence was reported in a government-funded beach program. ► Results show that feelings of pride toward sharks were independent of the shark bite. This data challenges the underlying basis of policy responses to shark bites and suggests that new considerations of public knowledge, endemic value and causal narratives should be incorporated into decision making.► This paper examines the first survey of the public before and after a shark bite incident. The results indicate a previously undocumented level of public sophistication following these events. The study found no statistical significance between survey responses and the occurrence of the shark bite incident. ![]() ![]() Results are based on a pilot survey conducted in the Cape Town beach suburbs of Fish Hoek and Muizenberg before and after a shark bite at Fish Hoek beach. This was consistent across response areas regarding other marine life and “confidence” in beach safety programs. This study shows that levels of “pride” in white shark populations in the absence of an incident remained steady after a shark bite occurred. Media and government responses are often predicated on this presumptive emotional response however, there have been no published data on attitudes toward sharks following shark bite incidents. Public feelings toward sharks are expected to grow negatively following shark bites on humans. ![]()
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